Average MSRP Increase (since 2012)

2014 Kia Optima:

• Book value: $12,500
• Actual price: $16,400(!)

2019 Chevy Sonic:

1. After we purchased the car, we discovered it needed interior work ($425)
2. Reconditioning costs were way above expectations (Parts alone costed $1,250)
3. Customer who purchased had challenged credit. This led to:
• An inability to upsell added products, as the customer was 'monthly payment' constrained.
• We paid a $1,000 'acquisition' fee to the lender. This reduces the risk for the lender by reducing the LTV.

2018 GMC Terrain:

2019 Infiniti QX60:

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