As a used car dealer, would I buy my own product if I were a consumer?
Here are my candid thoughts on the top 3 products sold at a used car dealership.
A used car (as opposed to new): Would buy! Must-haves: - Less than 3-4 years old - Priced fairly within 98-102% of the market - Have a remaining balance of the manufacturer's warranty
Extended warranty: Would sometimes buy! Must-haves: - Bumper-to-bumper coverage - Reputable warranty company - Marked up no more than 40-50%
GAP insurance: Would sometimes buy! Must-haves: - Financing a car - Putting a small downpayment - Have bad credit and anticipate paying >10% in interest
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