Tekion.

Why?

They're building a horizontally-integrated dealership management system.

Here's why this is important: Let's use a simple analogy.

Compare your local grocer to Wholefoods.

Local grocer: Sells produce. Dealers will no longer need 5 different systems in order to sell a car.

If I were an executive at any of the incumbents, I would be really concerned.

I'm talking to you Reynolds, CDK, DealerSocket.

Tekion is a real threat.

The product is amazing.

Wholefoods: Sells produce, meat, fish, snacks, nuts, prepared foods, dairy, and much more.

Get the point?